Radio: Fewer Stars, More Marketing Integration
This post was orignally published on Crikey. Read the full article here. It’s not the same game for radio announcers any more, writes freelance journalist Alyce Vayle. Broadcasters are more concerned about cross-platform integration — but is the sector becoming boring? The value of on-air stars to radio networks is diminishing. The companies that pay the bills […]
Sound Producers: Why They’re the Grumpiest Dudes in Radio
I pushed open the heavy, sound-proofed door to the production studio. It was the coldest and the most kitted-out place in the radio station. Andrew sat at a huge desk which was covered in knobs and faders, buttons and dials; like a radio panel, but twice as long. Facing the desk were four separate computer […]
Putting the Worst Swear Word to Air: My Dumb Delay Button Drama
Panelling involves coordinating everything to allow a show to go to air by operating the studio panel’s faders, mics, ads system, CDs, sound levels and switches. When you are a panel operator, it’s your job to make sure that the talk-breaks are kept to the designated length by giving the host/s the wind-up and countdown […]